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AI Growth Engine · Digital Lending2025
Turning a stalled lending funnel into a compounding pipeline.
Client, A mid-market digital lending platform
+210%
Qualified applications
-38%
Time-to-decision
-70%
Compliance rework cycles
The challenge
The team had strong product-market fit but a growth engine built on rented marketing automation. Lead scoring was generic, outreach cadences ignored underwriting eligibility, and compliance review caught issues after campaigns had already shipped, creating rework and eroding trust between growth and risk.
The approach
- Rebuilt lead scoring around underwriting-eligible signals instead of generic engagement, so marketing only accelerated applicants risk would actually approve.
- Embedded compliance review directly into the campaign build workflow rather than as a post-launch gate, cutting rework cycles from days to hours.
- Instrumented the full funnel from first touch to funded loan so growth and risk could see the same pipeline in real time.
“For the first time, growth and risk were looking at the same numbers. That alone changed how fast we could move.”
VP of Growth, Digital Lending Platform